As a small business owner, I've learned the importance of consistently monitoring cash flow. This metric is vital because it represents the net amount of cash and cash equivalents moving in and out of a business. It shows how well a company manages its cash position, meaning how well the company generates cash to pay its debt obligations and fund its operating expenses. Regularly monitoring cash flow ensures solvency, informs decision making, and helps a small business owner prepare for contingencies - which is especially important during uncertain economic conditions.