Building a strong brand for your startup hinges on being descriptive and clear about your value proposition. Customers often have limited time to understand what your business offers, so clarity in your branding is essential. A strategy that I've found effective is ensuring that every aspect of your branding, from the company name to visuals, communicates what your business can do for customers. For instance, if your goal is to help clients enhance their online visibility, every branding element should reflect this. This approach includes possibly changing your company name and all branding materials to align with this goal. The key is to make your brand synonymous with the service or value you provide, capturing that concept within the customer's mind. In essence, clarity and a well-defined value proposition are integral to the customer experience and are vital in building a powerful, resonant brand.