One way I utilize data and analytics in shaping my marketing strategies is by leveraging Google Analytics to gain insights into user behavior on our website. This tool helps us track various metrics, such as page views, user demographics, and conversion rates, which inform our decisions on content creation, targeting, and campaign adjustments. For students looking to get familiar with these tools, I recommend starting with the free Google Analytics Academy courses, which provide a comprehensive overview of how to use the platform effectively. Additionally, practicing with real or simulated data sets in class projects can help build practical experience and confidence in using data to drive marketing decisions.